Here is some helpful information for you on selling your home.">

About Clara O'Leary

Broker Associate®

 

 SELLING REAL ESTATE IN LAKE CITY, LIVE OAK, FORT WHITE, HIGH SPRINGS AND SURROUNDING AREAS

 

 

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Here is some helpful information for you on selling your home.  Feel free to email me with any questions that you may have.

                                                                       -Clara

 Selling your home shouldn't be a stressful ordeal. Making the smart move of choosing a REALTOR® is your first step to ensuring that your investment in your home pays off. My services and experience allow you to focus on your move while I manage your home sale from our initial consultation to the closing deal, and beyond. I pride myself on repeat business and hope you'll come to understand why. As Your Agent, I Will:
  • Provide you with a comparative market analysis (CMA), a comparison of the prices of recently sold homes that are similar in terms of location, style, and amenities. A CMA is performed by comparing previously sold homes in the area, and currently active homes to know your competition. Interested in receiving a market analysis on your home? Email me

There is no "exact price" for real estates.  I don't tell you what I think your home is "worth". The market determines value…and together we determine the price.   You determine the price based on the factors you control:
   - Marketing time
   - Financing alternatives provided
   - Condition
   - Exposure method

Keep in touch with market trends and keep up to date with market activity of comparable homes & estimate your net proceeds.  Help to determine offering incentives

An agent has NO control over the market, only the marketing plan. Never select an agent based on price.

My Duties

  • Complete a comparative market analysis that will compare your home's value to that of your neighbors.

  • Compile a comprehensive plan detailing all the efforts I will employ to sell your home, including Internet and local media.

  • Present your home to as many qualified buyers as possible getting your home maximum exposure.

  • Help you stage your home and generate curb appeal to ensure you get the highest price.

  • Assist with obtaining offers and help you in negotiating the best deal as smoothly as possible.

  • Help you find your next home and answer all of your questions about the local market area, including schools, neighborhoods, the local economy, and more.

  • The Role of a Real Estate Agent in Pricing

Getting the Highest Price for Your Home

Curb Appeal is key and could make a difference whether people stop and take a flyer, or drive right by.  Here are a few tips to increase curb appeal for your home.  Staging your home is important.  Many buyers will stay in your home longer if it's staged appropriately.  I have compiled some ideas to present your home in the most effective manner:

  • Pressure wash siding and decks.

  • Keep sidewalks and driveways clean.

  • Stow way unnecessary garden implements and tools.

  • Clean the windows and gutters.

  • Mow the lawn regularly and kill all the weeds.

  • Rake and dispose of leaves, even if your lot is wooded.

  • Trim tree limbs that are near or touching the roof.

  • Freshly pain the house.

  • If necessary replace front door or replace doorknob hardware.
    Setting the List Price Pricing your home is both an art and a science. Achieving the optimal price is the result both of objective research into comparable properties and a gut feeling about your property and the current market. The right price should:
    • Attract buyers
    • Allow you to earn the most money possible
    • Help you sell as quickly as possible

    The simple fact is, price is the number one factor that most homebuyers use to determine which homes they want to view. And it's important to remember that, although the price is set by you, the value of the home is determined by the buyer. Try to avoid allowing your enthusiasm to impact your better judgment - overpricing is a common mistake that can cost you in the end. The Importance of Proper Pricing:

    • Faster sale and less inconvenience
    • Exposure to more buyers
    • Increased realtor response
    • More advertising/sign calls
    • Attracts higher offers
    • Means more money to seller
    • Avoids being "shopworn"

    What really matters is how your home stacks up against the others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing.

    Common Reasons for  Overpricing :
    • Over-improvement
    • Need
    • Purchasing in higher priced area
    • Original purchase price too high
    • Lack factual data
    • Bargaining room
    • Move isn't necessary
    • Assessed value
    • Emotional attachment
    • Opinion of family and neighbors

    Dangers of Overpricing:

    • Most of the activity on your home will occur in the first few weeks. Pricing a home properly and then creating immediate urgency in the minds of agents and buyers is critical.
    • Buyers who have seen most available homes in their price range are waiting for the "right house" to come on the market. That's why if a house is priced right, it will sell quickly. The buyers are there waiting for it.
    • Don't start with a high price and the assumption that you can reduce it later. By the time you decide to lower the price, it may be too late, as interest will have already waned.
    • A major cause for concern is appraisal problems; overpricing can lead to loan rejections and lost time.
    • Even if your home is nicer than other homes in the same area, your house won't be picked for viewing if you set the price too high.
    • Buyers and agents become aware of the long exposure period and often are hesitant to make an offer because they fear something is wrong with the property.
    • Attracting the wrong buyers.
    • Fewer potentially qualified buyers will respond.
    • You might help sell similar homes that are priced low.
    • You could lose money as a result of making extra mortgage payments while incurring taxes, insurance and unplanned maintenance costs.

    Getting Your House Ready to Sell

    Introduction - Emotion vs. Reason

    When conversing with real estate agents, you will often find that when they talk to you about buying real estate, they will refer to your purchase as a "home." Yet if you are selling property, they will often refer to it as a "house." There is a reason for this. Buying real estate is often an emotional decision, but when selling real estate you need to remove emotion from the equation.

    You need to think of your house as a marketable commodity. Property. Real estate. Your goal is to get others to see it as their potential home, not yours. If you do not consciously make this decision, you can inadvertently create a situation where it takes longer to sell your property.

    The first step in getting your home ready to sell is to "de-personalize" it.

    De-personalize the House

    The reason you want to "de-personalize" your home is because you want buyers to view it as their potential home. When a potential homebuyer sees your family photos hanging on the wall, it puts your own brand on the home and momentarily shatters their illusions about owning the house. Therefore, put away family photos, sports trophies, collectible items, knick-knacks, and souvenirs. Put them in a box. Rent a storage area for a few months and put the box in the storage unit.

    Do not just put the box in the attic, basement, garage or a closet. Part of preparing a house for sale is to remove "clutter," and that is the next step in preparing your house for sale.

    Removing Clutter, Though You May Not Think of it as Clutter

    This is the hardest thing for most people to do because they are emotionally attached to everything in the house. After years of living in the same home, clutter collects in such a way that may not be evident to the homeowner. However, it does affect the way buyers see the home, even if you do not realize it. Clutter collects on shelves, counter tops, drawers, closets, garages, attics, and basements.

    Take a step back and pretend you are a buyer. Let a friend help point out areas of clutter, as long as you can accept their views without getting defensive. Let your agent help you, too.

    Kitchen Clutter

    The kitchen is a good place to start removing clutter, because it is an easy place to start. First, get everything off the counters. Everything. Even the toaster. Put the toaster in a cabinet and take it out when you use it. Find a place where you can store everything in cabinets and drawers. Of course, you may notice that you do not have cabinet space to put everything. Clean them out. The dishes, pots and pans that rarely get used? Put them in a box and put that box in storage, too.

    You see, homebuyers will open all your cabinets and drawers, especially in the kitchen. They want to be sure there is enough room for their "stuff." If your kitchen cabinets, pantries, and drawers look jammed full, it sends a negative message to the buyer and does not promote an image of plentiful storage space. The best way to do that is to have as much "empty space" as possible.

    For that reason, if you have a "junk drawer," get rid of the junk. If you have a rarely used crock pot, put it in storage. Do this with every cabinet and drawer. Create open space.

    If you have a large amount of foodstuffs crammed into the shelves or pantry, begin using them – especially canned goods. Canned goods are heavy and you don’t want to be lugging them to a new house, anyway – or paying a mover to do so. Let what you have on the shelves determine your menus and use up as much as you can.

    Beneath the sink is very critical, too. Make sure the area beneath the sink is as empty as possible, removing all extra cleaning supplies. You should scrub the area down as well, and determine if there are any tell-tale signs of water leaks that may cause a homebuyer to hesitate in buying your home.

    Closet Clutter

    Closets are great for accumulating clutter, though you may not think of it as clutter. We are talking about extra clothes and shoes – things you rarely wear but cannot bear to be without. Do without these items for a couple of months by putting them in a box, because these items can make your closets look "crammed full." Sometimes there are shoeboxes full of "stuff" or other accumulated personal items, too.

     

    Furniture Clutter

    Many people have too much furniture in certain rooms – not too much for your own personal living needs – but too much to give the illusion of space that a homebuyer would like to see. You may want to tour some builders’ models to see how they place furniture in the model homes. Observe how they place furniture in the models so you get some ideas on what to remove and what to leave in your house.

    Storage Area Clutter

    Basements, garages, attics, and sheds accumulate not only clutter, but junk. These areas should be as empty as possible so that buyers can imagine what they would do with the space. Remove anything that is not essential and have a garage sale.

    Plumbing and Fixtures

    All your sink fixtures should look shiny and new. If this cannot be accomplished by cleaning, buy new ones where needed. If you don’t buy something fancy, this can be accomplished inexpensively and they are fairly easy to install. Make sure all the hot and cold water knobs are easy to turn and that the faucets do not leak. If they do, replace the washers. It is not difficult at all.

    Check to make sure you have good water pressure and that there are no stains on any of the porcelain. If you have a difficult stain to remove, one trick is to hire a cleaning crew to go through and clean your home on a one-time basis. They seem to be wonderful at making stains go away.

    Ceilings, Walls and Painting

    Check all the ceilings for water stains. Sometimes old leaks leave stains, even after you have repaired the leak. Of course, if you do have a leak, you will have to get it repaired, whether it is a plumbing problem or the roof leaks.

    You should do the same for walls, looking for not only stains, but also areas where dirt has accumulated and you just may not have noticed. Plus, you may have an outdated color scheme.

    Painting can be your best investment when selling your home. It is not a very expensive operation and often you can do it yourself. Do not choose colors based on your own preferences, but based on what would appeal to the widest possible number of buyers. You should almost always choose an off-white color because white helps your rooms appear bright and spacious.

    Carpet and Flooring

    Unless your carpet appears old and worn, or it is definitely an outdated style or color, you probably should do nothing more than hire a good carpet cleaner. If you do choose to replace it, do so with something inexpensive in a fairly neutral color.

    Repair or replace broken floor tiles, but do not spend a lot of money on anything. Remember, you are not fixing up the place for yourself. You want to move. Your goal is simply to have as few negative impressions upon those who may want to purchase your property.

    Windows and Doors

    Check all of your windows to make sure they open and close easily. If not, a spray of WD40 often helps. Make sure there are no cracked or broken windowpanes. If there are, replace them before you begin showing your home.

    Do the same things with the doors – make sure they open and close properly, without creaking. If they do, a shot of WD40 on the hinges usually makes the creak go away. Be sure the doorknobs turn easily, and that they are cleaned and polished to look sharp. As buyers go from room to room, someone opens each door and you want to do everything necessary to create a positive impression

    Odor Control

    For those who smoke, you might want to minimize smoking indoors while trying to sell your home. You could also purchase an ozone spray that helps to remove odors without creating a masking odor.

    Pets of all kinds create odors that you may have become used to, but are immediately noticeable to those with more finely tuned olfactory senses. For those with cats, be sure to empty kitty litter boxes daily. There are also products that you can sprinkle in a layer below the kitty litter that helps to control odor. For those with dogs, keep the dog outdoors as much as possible. You might also try sprinkling carpet freshener on the carpet on a periodic basis.

    Costs of Repairs

    Do not do anything expensive, such as remodeling. If possible, use savings to pay for any repairs and improvements – do not go charging up credit cards or obtaining new loans. Remember that part of selling a house is also preparing to buy your next home. You do not want to do anything that will affect your credit scores or hurt your ability to qualify for your next mortgage.

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